In 2018, our founder, Becca Ruiz, launched an Instagram account to track donation campaigns on social media. It started with a spark—discovering Walmart’s campaign with Feeding America, where every qualifying Instagram post meant a $10 donation to the nonprofit. She loved the concept, one that allowed everyday people to donate for free, but finding these campaigns was nearly impossible. That’s when the idea for Impactasnap was born.

Here’s how it works:

Snap & share a post on your IG feed/grid. 

Each post unlocks a real donation to a trusted nonprofit.

Together, we can make social media a place for positivity, passion, and purpose.